The caption does a great job in influencing the users to install the app with peer pressure, using the “ Everybody’s doing it ” phrase.It is seamless enough to blend into a typical post setting, but the usage of an eye-catchy image makes all the difference.īumble also shined in including the number of your Facebook friends using the app, and urging you to try it.

Here, Bumble’s app install ads look and feel just like another Facebook post. Bumble (in Facebook)įacebook was one of the first to incorporate in app advertising. Let’s look at some of the best real-world examples of app install ads and demystify why they work so well. These ads are one of the best marketing strategies to drive installs. They fit right into the host environment, prompting the users to try them out. They are the ads we see inside an app, persuading us to install another app. Image Credit: What is an app install ad?

While there are several ways to market your app to increase downloads and topping the hit charts, like social media and influential marketing campaigns, one of the best ways is via app install ads. For that, an effective marketing strategy must be executed – one that reaches the right person, at the right time. To excel in such a crowd, you need more than a well-designed and intriguing app to gain the downloads you deserve. With millions of apps to choose from, and thousands being uploaded daily, finding your spot matters a lot. The app marketplace, however, is extremely competitive. The tremendous growth in mobile phone usage, especially with an increase in tech-savvy mobile app, has made the app marketplace a fantastic arena to showcase your products and services.

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